OKRs 201 · book page 293

Envision OKR Canvas

A canvas to envision bold long-term objectives with What if, Imagine that and How might we, and to link them to the North Star.

When to use it

At the start of an OKR cycle or a new initiative, when the team needs an aspirational Moonshot or Everest objective.

How to start

1. Describe boundaries and scope, then explore the future with What if, Imagine that and How might we.
2. Ask why and how several times and formulate aspirational long- and mid-term objectives.
3. Brainstorm first leading and lagging measures and link them to the North Star.

The book explains the tool step by step, with examples of measurements.