Design Thinking for Humanity
Lewrick
Practical tools and methods to build resilience for a better future.
From the Wiley design thinking series
Design thinking and innovation metrics.
Powerful tools to manage creativity, OKRs, product and business success. From the first problem statement to scale, with 30 templates.
By Michael Lewrick · Illustrations by Rukaiya Karim · Wiley 2023
4levels: design thinking 101, measuring 101, OKRs 201, data-driven innovation 301
30templates and canvases from the book
2modes to measure: explore and exploit
0vanity metrics
Why this book
Measure what matters.
Design thinking is a mindset for solving complex problems. Measuring creativity, innovation and business success is still hard, from finding the right problem to product/market fit. This book gives teams and leaders the metrics for every step of the problem to growth and scale framework.
Explore and exploitA minimum viable set of exploration metrics for high uncertainty, the right mix of exploitation metrics when the business scales.
OKRs for innovation teamsMoonshot and Everest objectives, key results that predict success, and a culture where failure is part of success.
Data, AI and neurodesignBig data analytics, AI and neuroscience to find the unknown unknowns across the whole design cycle.
The structure
Four levels. One measurement system.
The book builds up step by step, from design thinking basics to performance measurement and data-driven innovation.
Design Thinking 101
Define success, frame the problem and track experiments from problem to scale.
9 templatesMeasuring 101
North Star, minimum viable metrics, health metrics, creativity and forecasting.
6 templatesOKRs 201
Objectives and key results for innovation teams: envision, align, mobilize, redefine.
9 templatesData-Driven Innovation 301
Data analytics, AI and neurodesign across the entire design cycle.
6 templatesTemplates
Start with a template.
Every tool in the book comes with a template. A selection to start with:
Design Thinking 101 · p. 107Define SuccessAn evaluation and selection template to agree on what success means for customers, the company and the project.Design Thinking 101 · p. 123Experiments/Prototypes Tracking CanvasA canvas to plan experiments, capture learnings and calculate a confidence level from insight and strength of evidence (I × E = C).Design Thinking 101 · p. 137Lean CanvasA one-page business model with problem, customer segments, early adopters, solution, key metrics, unfair advantage, channels, costs and revenues.Measuring 101 · p. 172North Star Metric(s) CanvasA canvas to define the North Star metric and the leading input metrics that drive mid- and long-term business results and customer value.Measuring 101 · p. 179MVM: Minimum Viable Metrics CanvasA canvas to design a minimum viable set of actionable exploration metrics: scope, decision makers, operationalization, measuring, evaluation and cost.Measuring 101 · p. 194Health Metrics CanvasA canvas to select five to seven health metrics with data source, owner, previous average and threshold of concern.OKRs 201 · p. 275Cheat Sheet for Formulating OKRsA cheat sheet to formulate objectives and key results from customer insight, beliefs and bets, with leading and lagging indicators.OKRs 201 · p. 300Moonshot/Everest Canvas for Innovation TeamsA canvas to break a bold Moonshot or Everest objective into missions over time, prioritize the first missions and derive tasks.OKRs 201 · p. 304OKRs Documentation TemplateA template to document up to three objectives with three key results each, owners, start and end values.Data-Driven Innovation 301 · p. 329Data Ethics CanvasA canvas to define core principles for data, AI and neuroscience: purpose, laws and policies, data sharing, limitations, negative impact and engagement.Data-Driven Innovation 301 · p. 344Design Thinking for AI CanvasA canvas to design AI solutions: value proposition, AI solution and user experience, data sources and rights, ecosystem configuration and value enhancement.Data-Driven Innovation 301 · p. 365Neurodesign Project CanvasA canvas to set up neurodesign experiments: critical assumptions, tools such as eye tracking or heart rate, limitations, data capture and results.
“Michael Lewrick has done a great job of providing an entire toolkit of measurement techniques that can be used depending on the organization’s objectives, culture, and maturity level.”
Ash Maurya, creator of Lean Canvas, in the preface
Voices
What experts say.
“Creative activity… innovation! … and performance metrics, long considered to be polar opposites, turn out to be essential complimenters. Flying blind is no way to go into the future!”
“Peter Drucker famously said that if you can’t measure it, you can’t manage it. This latest book of Lewrick’s excellent series on design thinking is a highly practical guide for mastering the complex world of innovation.”
“This book is an excellent enhanced toolkit and extremely practical resource for any organization, regardless of size or industry.”
“This book is a game changer on the corporate world’s view. It goes far beyond any approach to innovation accounting I have seen before.”
The book
Design Thinking and Innovation Metrics
Powerful Tools to Manage Creativity, OKRs, Product, and Business Success. With a preface by Ash Maurya, four levels from design thinking 101 to data-driven innovation 301, and 30 templates for innovation teams and leaders.
Michael Lewrick · Illustrations by Rukaiya Karim · Wiley, 2023 · ISBN 978-1-119-98365-1
The author
Michael Lewrick
Author, keynote speaker and facilitator, Vaduz, Liechtenstein
Michael Lewrick is the lead author of the Wiley design thinking series, including The Design Thinking Playbook, The Design Thinking Toolbox, Design Thinking for Business Growth and Design Thinking for Humanity. The books have reached more than 3 million readers in over 25 languages.
He was Chief Innovation Officer at Swisscom and head of the innovation labs at Deloitte, is a visiting professor at the University of Liechtenstein and leads Lewrick & Company in Vaduz. He helps leadership teams connect design thinking, metrics, data and AI agents to measurable business results.
Work with Michael Lewrick
Make innovation measurable.
Inspire
Keynotes
Design thinking, innovation metrics, AI and AI agents for leadership teams and conferences.
lewrick.chApplyWorkshops
North Star, minimum viable metrics, OKRs for innovation teams, data and AI canvases.
lewrick.chBuildCapability programmes
Innovation measurement systems, design thinking academies and AI-ready teams.
lewrick.chThe series
More books from the series.
The Wiley design thinking series: more than 3 million readers in over 25 languages.
New
The Design Thinking Library
Five books in one box: mindset, methods, metrics, growth and purpose. The complete methodology for the full innovation lifecycle.
The Design Thinking Playbook
Lewrick · Link · Leifer
Mindful digital transformation of teams, products, services, businesses and ecosystems.
The Design Thinking Toolbox
Lewrick · Link · Leifer
A guide to mastering the most popular and valuable innovation methods.
Design Thinking for Business Growth
Lewrick
How to design and scale business models and business ecosystems.
The Design Thinking Life Playbook
Lewrick · Thommen · Leifer
Empower yourself, embrace change and visualize a joyful life.
Questions
Frequently asked.
What is Design Thinking and Innovation Metrics about?
The book shows how to measure creativity, innovation and business success along the whole design cycle: from defining success and the problem statement to North Star metrics, OKRs for innovation teams, data analytics, AI and neurodesign.
Where can I download the templates from the book?
All 30 templates are listed on the templates page. The links printed in the book, such as design-metrics.com/en/north-star, lead directly to the right template. The premium set of 30 workshop-ready templates is available in the dt-toolbook shop.
Are the templates available in German?
Yes. Every template is available in English and German. Switch the language at the top of the page.
Can we bring innovation metrics into our organisation?
Yes. Keynotes, workshops and capability programmes are described on lewrick.ch. Or write directly to info@lewrick.ch.