Data-Driven Innovation 301 · book page 365

Neurodesign Project Canvas

A canvas to set up neurodesign experiments: critical assumptions, tools such as eye tracking or heart rate, limitations, data capture and results.

When to use it

When critical assumptions about behavior, emotions or perception cannot be verified with interviews alone.

How to start

1. Describe who has the problem and which schema, interaction or touchpoint is most critical.
2. Formulate the critical assumption and select tools from the neurodesign toolbox.
3. Set up the experiment, capture and analyze the data and share the results with the team.

The book explains the tool step by step, with examples of measurements.