Data-Driven Innovation 301 · book page 327

Data Ideation Canvas

A canvas to combine data and observation: available data, personas from data, addressed needs, additional insights, metrics and customer impact.

When to use it

In the hybrid process of design thinking and data analytics, when data should inform personas, needs and new functions.

How to start

1. List the data that is available, can be acquired or accessed on open data platforms.
2. Derive personas and needs from data and compare them with insights from observation.
3. Define the missing data, the measurements and the expected impact on customer satisfaction.

The book explains the tool step by step, with examples of measurements.