Design Thinking 101 · book page 137

Lean Canvas

A one-page business model with problem, customer segments, early adopters, solution, key metrics, unfair advantage, channels, costs and revenues.

When to use it

After the problem/solution fit, when a prototype has to become a testable business model with measurable key metrics.

How to start

1. Start with the problem, the customer segments and the early adopters.
2. Describe the solution, the unique value proposition and the high-level concept.
3. Define the key metrics, channels, cost structure and revenue streams, then test the riskiest part first.

The book explains the tool step by step, with examples of measurements.