Design Thinking for Humanity
Lewrick
Practical tools and methods to build resilience for a better future.
Design Thinking and Innovation Metrics › Templates › Design Thinking 101
Design Thinking 101 · book page 144
Scale & Growth Canvas
A canvas for the growth phase: customer base, value proposition, touchpoints, value streams, scalable processes, partners and network effects.
When to use it
After product/market fit, when a solution should scale and the team needs to align processes, data and partners with growth.
How to start
- Clarify whose problems you solve at scale and how the value proposition expands.
- Plan customer base, community, touchpoints and new value streams.
- Align processes, IT, data analytics, partners and cost structure with growth.
The book explains the tool step by step, with examples of measurements.
More Design Thinking 101 templates
Design Thinking 101 · p. 107Define SuccessAn evaluation and selection template to agree on what success means for customers, the company and the project.Design Thinking 101 · p. 108Problem StatementA canvas with the W questions (who, what, when, where, why, how) to formulate a shared problem statement and a baseline for measuring.Design Thinking 101 · p. 110Empathy MapA map to capture what customers say, do, think and feel, and to connect it with persona, jobs to be done and value proposition.
Get the book
Order on AmazonDesign Thinking and Innovation Metrics, Wiley 2023: every tool explained step by step.
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