Design Thinking for Humanity
Lewrick
Practical tools and methods to build resilience for a better future.
Design Thinking and Innovation Metrics › Templates › Design Thinking 101
Design Thinking 101 · book page 107
Define Success
An evaluation and selection template to agree on what success means for customers, the company and the project.
When to use it
Before a design challenge starts, after the point of view is formulated, or close to implementation, whenever the team needs a clear reference for measuring.
How to start
- Ideate everything that could define success for customers, the company and the value of the project.
- Cluster the answers, rate their importance and vote on the critical ones.
- Review the criteria several times as internal or external requirements change.
The book explains the tool step by step, with examples of measurements.
More Design Thinking 101 templates
Design Thinking 101 · p. 108Problem StatementA canvas with the W questions (who, what, when, where, why, how) to formulate a shared problem statement and a baseline for measuring.Design Thinking 101 · p. 110Empathy MapA map to capture what customers say, do, think and feel, and to connect it with persona, jobs to be done and value proposition.Design Thinking 101 · p. 114Personas/User ProfilesA template to describe and compare personas with demographic, motivational, personality and custom criteria.
Get the book
Order on AmazonDesign Thinking and Innovation Metrics, Wiley 2023: every tool explained step by step.
The series
More books from the series.
The Wiley design thinking series: more than 3 million readers in over 25 languages.
New
The Design Thinking Library
Five books in one box: mindset, methods, metrics, growth and purpose. The complete methodology for the full innovation lifecycle.
The Design Thinking Playbook
Lewrick · Link · Leifer
Mindful digital transformation of teams, products, services, businesses and ecosystems.
The Design Thinking Toolbox
Lewrick · Link · Leifer
A guide to mastering the most popular and valuable innovation methods.
Design Thinking for Business Growth
Lewrick
How to design and scale business models and business ecosystems.
The Design Thinking Life Playbook
Lewrick · Thommen · Leifer
Empower yourself, embrace change and visualize a joyful life.