Design Thinking for Humanity
Lewrick
Practical tools and methods to build resilience for a better future.
Design Thinking and Innovation Metrics › Templates › Design Thinking 101
Design Thinking 101 · book page 114
Personas/User Profiles
A template to describe and compare personas with demographic, motivational, personality and custom criteria.
When to use it
When the team defines initial assumptions about users or documents insights from interviews, and needs to compare several personas.
How to start
- Describe each persona: location, age, occupation, channels, motivation, pains, gains and jobs to be done.
- Choose comparison criteria derived from the design brief, for example digital maturity or screen time.
- Compare the personas and validate the assumptions in further interviews.
The book explains the tool step by step, with examples of measurements.
More Design Thinking 101 templates
Design Thinking 101 · p. 123Experiments/Prototypes Tracking CanvasA canvas to plan experiments, capture learnings and calculate a confidence level from insight and strength of evidence (I × E = C).Design Thinking 101 · p. 129Design Thinking CanvasOne canvas for the whole design cycle, from problem statement, empathy map and jobs to be done to ideation, MVP requirements and the final prototype.Design Thinking 101 · p. 137Lean CanvasA one-page business model with problem, customer segments, early adopters, solution, key metrics, unfair advantage, channels, costs and revenues.
Get the book
Order on AmazonDesign Thinking and Innovation Metrics, Wiley 2023: every tool explained step by step.
The series
More books from the series.
The Wiley design thinking series: more than 3 million readers in over 25 languages.
New
The Design Thinking Library
Five books in one box: mindset, methods, metrics, growth and purpose. The complete methodology for the full innovation lifecycle.
The Design Thinking Playbook
Lewrick · Link · Leifer
Mindful digital transformation of teams, products, services, businesses and ecosystems.
The Design Thinking Toolbox
Lewrick · Link · Leifer
A guide to mastering the most popular and valuable innovation methods.
Design Thinking for Business Growth
Lewrick
How to design and scale business models and business ecosystems.
The Design Thinking Life Playbook
Lewrick · Thommen · Leifer
Empower yourself, embrace change and visualize a joyful life.