Measuring 101 · book page 179

MVM: Minimum Viable Metrics Canvas

A canvas to design a minimum viable set of actionable exploration metrics: scope, decision makers, operationalization, measuring, evaluation and cost.

When to use it

When an innovation team starts to measure exploration activities and needs few, meaningful metrics instead of a full reporting system.

How to start

1. Define the focus, the problem addressed and who the metric helps.
2. Operationalize the metrics as simple questions and plan frequency, costs and automation.
3. Measure, evaluate the impact and improve the metrics step by step.

The book explains the tool step by step, with examples of measurements.