Design Thinking and Innovation Metrics › Templates › Measuring 101

Measuring 101 · book page 209

5Ps Creativity Canvas

A canvas to reflect and measure creativity along five Ps: person, process, product, place and purpose, with curiosity, novelty, usefulness and mindset.

When to use it

When teams want to understand what promotes or hinders creative performance and how to evaluate the quality of creative outcomes.

How to start

  1. Reflect on purpose, curiosity, knowledge and the mindset in the team.
  2. Look at the process, the room and the resources the creative work needs.
  3. Evaluate the outcome: novelty, usefulness, quality and what success looks like.

The book explains the tool step by step, with examples of measurements.

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