Measuring 101 · book page 219

Problem to Scale and Growth Innovation Funnel

A funnel to track design challenges and initiatives through distill, validate, prove, invest and scale, and to document each validation step.

When to use it

When an organization manages a portfolio of initiatives and wants metrics for funnel health instead of a stage-gate process.

How to start

1. Place each initiative in its stage: customer need, problem/solution fit, product/market fit, talent to value or growth.
2. Document the evidence that moves an initiative to the next stage.
3. Measure portfolio health, for example pivot or kill decisions and alignment with the North Star.

The book explains the tool step by step, with examples of measurements.