Measuring 101 · book page 172

North Star Metric(s) Canvas

A canvas to define the North Star metric and the leading input metrics that drive mid- and long-term business results and customer value.

When to use it

When teams struggle with the why, or when exploration and core business need a shared top-line metric for resource allocation.

How to start

1. Define the North Star of the company, business unit or ecosystem initiative.
2. Derive up to six leading input metrics, for example breadth, depth or frequency of engagement.
3. Link them to mid- and long-term results, check against the core principles and avoid vanity metrics.

The book explains the tool step by step, with examples of measurements.