OKRs 201 · book page 307

Mobilize & Communication Canvas

A canvas to mobilize stakeholders: objectives, expected outcomes, critical assumptions, key results, customer value, costs and funding.

When to use it

When a team starts a mission and needs sponsors, budget and buy-in, and at each check-in to communicate progress.

How to start

1. Explain the problem or aspirational statement and why it is worth working on.
2. Share the objectives, expected outcomes, critical assumptions and key results.
3. Show the value for the customer, the costs (CAPEX and OPEX) and the funding mechanism.

The book explains the tool step by step, with examples of measurements.