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Design Thinking and Innovation Metrics › Templates › Data-Driven Innovation 301
Data-Driven Innovation 301 · book page 347
Customer Journey AI Template
A template to map an as-is customer journey and to redesign the interaction where AI adds the most value.
When to use it
When customer interaction should be (re)designed with AI, from awareness and consideration to decision, service and advocacy.
How to start
- Map the as-is journey of a persona with goals, activities and positive and negative experiences.
- Select the phases where AI can add the greatest value.
- Design the improved journey: actions the customer takes, actions the AI takes and the added value.
The book explains the tool step by step, with examples of measurements.
More Data-Driven Innovation 301 templates
Data-Driven Innovation 301 · p. 344Design Thinking for AI CanvasA canvas to design AI solutions: value proposition, AI solution and user experience, data sources and rights, ecosystem configuration and value enhancement.Data-Driven Innovation 301 · p. 349Data Source TemplateA template to identify the relevant data for an AI solution: existing internal and external data, additional data, sources, owners, permissions and ethics.Data-Driven Innovation 301 · p. 365Neurodesign Project CanvasA canvas to set up neurodesign experiments: critical assumptions, tools such as eye tracking or heart rate, limitations, data capture and results.
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Order on AmazonDesign Thinking and Innovation Metrics, Wiley 2023: every tool explained step by step.
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